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Many traditional publishers have prematurely thrown in the towel on digital. “I have a website, but no one wants to advertise on it.” “I have an iPad version of my
According to the 2016 Content Marketing Institute report, marketers spend 28% of their budget on content marketing and 51% say they will increase their spending. Meaning: content marketing works, marketers
We’ve all seen the infamous commercials illustrating the effects of various illegal substances on your brain, but most of us haven’t considered how seemingly innocuous things like social media can have a strikingly similar
She has the quietest voice out of all your friends, but every head turns in her direction. She asks, “Did you negotiate?” At this point, dear reader, you have a choice. You
CNN International has been on a mission to evolve its digital commercial offering. The goal is to move away from banner ads and click-based reporting, boost branded content revenue and ultimately assert itself