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Inspiration

Best Branded Instagram Videos of 2017

The Ellen Show: The Ellen Show worked with 8 different sponsors in 2017 including Paw Patrol, KitKat, Cheerios, and Build a

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A Logo Made the World Love New York Again

In 1977, New York was a city on the brink. Facing total financial insolvency, the city had gutted its police

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The Story Behind the World’s Most Famous Background

Microsoft has an insect infestation to thank for its classic Windows XP desktop background—an image that has graced at least

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New trends on the Rise

The world is changing, economically, socially, politically and technologically… In US, Donald Trump elected as well as UK voted to

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How technology is changing experiential marketing

Every technological breakthrough offers companies an opportunity to create unique experiences tailored to their customers. But what are the emerging

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Five lessons the Bauhaus School can offer today’s designers

In the 1920s and 30s, a period of increasing mechanization, Bauhaus teachers and students challenged the conventions of fine art,

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Digital Does Not Mean “Just Build a Website”

Many traditional publishers have prematurely thrown in the towel on digital. “I have a website, but no one wants to

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The Importance of a Visual Content Strategy

Whether you’re using gifs, video, infographics, or emoji, your brand now needs a strong visual presence to cut through the

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Are We Creating Too Much Content?

According to the 2016 Content Marketing Institute report, marketers spend 28% of their budget on content marketing and 51% say

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How to Build a Content Team

One of the biggest mistakes a brand can make is to hire someone as part of its content team without

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