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Inspiration

Where Fiction and Content Marketing Meet: Creative Personas

Having been involved in both fiction writing and content marketing I’ve learned that these fields of work ultimately have the

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Smart Data: The Building Blocks for Smart Brands

The future is here. Robots are walking, houses are talking and some of the largest companies in the world have

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In-Store Beacons: Where Cool Outweighs Creepy

By now, all the big retailers were supposed to know exactly when we stepped into their stores. It was all

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Things to Avoid when Monetizing Your Content

It has never been easier to monetize your content. With the quick rise of social networks and being online almost

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Are Influencer Networks Ruling the Marketing Game?

The term “influencer marketing” is the main buzzword these days, and although some might think that this is just a

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Digical: Physical and Digital Integration Work in Real Life

People used to fear technology “taking over.” But now most of us are never far from our cell phones, and

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What Millennials Really Think About Influencers

Lets take a quick tour with “how brands can effectively market to millennials and how influencers play a role in

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Universal Keys to Great Work

With the advertising and marketing industry under fire from recent negligent commercial ads, questionable influencer relationships and the misuse of

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Creativity and Technology Are No Longer Separate

The digital marketing landscape is full of brands that think creativity and technology are separate considerations. But the days of

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Best Branded Instagram Videos of 2017

The Ellen Show: The Ellen Show worked with 8 different sponsors in 2017 including Paw Patrol, KitKat, Cheerios, and Build a

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