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Check Your Content for Quality

We always faced with the task of assessing the “value” of content that are addressed to us every day. The value of an article depends on its ability to resonate with readers. Any editor

Difference Between a Copywriter and a Content Marketer

Good content requires excellent writing. But the elements of strategy and structure need to be in place to get it to work as marketing. So, here are five elements that separate

People don’t buy what you do; they buy why you do it!

Artists, boutique creative agencies or premium brands rely on the visual elements of their work to sell it and captivate viewers in a single glance. But while art does indeed speak for

Rights or Wrongs for Content Marketing

No matter when your content is published or who you are writing for, poor content is not going to be well received. If you are lucky, Google will simply sandbox

Content Marketing; Value and Relevance

The Content Marketing Institute defines Content Marketing as follows: Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain

THE MOST CREATIVE CONTENT MARKETING FOR THE MOST BORING PRODUCTS

Marketing is a tough job on its own, but it’s even tougher when you’re tasked with marketing a product as boring as bottled water or batteries. Unfortunately, common products tend

How Marketers Create & Consume Better Content

Creating compelling content is every marketer’s greatest challenge. Here’s the problem: As content creators, we’re often so wrapped up in content, so focused on getting inside consumers’ minds, we totally

Being a relevant branding agency

This lack of understanding about the role of digital was disappointing, but unfortunately it was not surprising. Most designers, working at branding agencies use the same top-down process. Let’s be clear,

Personalization Makes Everyone Happy

Pretty much everything is being personalised these days. And if you think this statement is an exaggeration, have a look at this incredible story of how the Gatorade Sports Science

Big Benefits To Inbound Marketing

And so it goes with the practice of inbound marketing, which involves creating content to bring in customers in your field, as opposed to broadcasting to the world at large