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How Marketers Create & Consume Better Content

Creating compelling content is every marketer’s greatest challenge.

Here’s the problem: As content creators, we’re often so wrapped up in content, so focused on getting inside consumers’ minds, we totally forget that we’re consumers too. Our thoughts, behaviours, and interactions with brands are no different. If anything, they give us more insight into the role content plays on the path to purchase. So, why don’t we look to our own behaviour when we consider what content resonates?

Creating the Infographic

The survey included 6 different questions relating to purchasing habits and marketing strategies. More than 400 marketers from Fortune 1000 companies answered, including the masterminds behind major content campaigns at IBM, Verizon, MasterCard, Intel, etc. The results provided fascinating insights into the behavioural differences between the marketing and consumer mindset literally.

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