The Story Behind the World’s Most Famous Background

Microsoft has an insect infestation to thank for its classic Windows XP desktop background—an image that has graced at least a billion computer screens since the system’s 2001 launch. Napa

Are We Creating Too Much Content?

According to the 2016 Content Marketing Institute report, marketers spend 28% of their budget on content marketing and 51% say they will increase their spending. Meaning: content marketing works, marketers

How to Build a Content Team

One of the biggest mistakes a brand can make is to hire someone as part of its content team without considering whether that person is equipped to execute within the

The Power of Visual Storytelling

Visual storytelling has been a cornerstone of marketing for years. What worked then works now: We see what we want and we’re driven to buy it. Perhaps, if anything has

Psychological Concepts That’ll Strengthen Brands’ Social Media Strategy

We’ve all seen the infamous commercials illustrating the effects of various illegal substances on your brain, but most of us haven’t considered how seemingly innocuous things like social media can have a strikingly similar

What Makes You Rethink Your Product Label?

Not every project calls for the large quantities of mass produced labels. Limited edition and seasonal labels continue to gain in popularity and are becoming more and more available in

How to Negotiate Without the Scare Factor

She has the quietest voice out of all your friends, but every head turns in her direction. She asks, “Did you negotiate?” At this point, dear reader, you have a choice. You

How to Map Your Content to the Buyer’s Journey?

The majority of the buyer’s journey is self-directed and happens before you even know who they are. This reality has made marketing teams accountable for engaging buyers sooner and getting them to that

Do not sell to them talk with them!

Step 1: Communicate with your existing customers, Step 2: Repeat step 1 Step 3: Repeat step 2. Most business people think they have to sell to their customers but, well

Check Your Content for Quality

We always faced with the task of assessing the “value” of content that are addressed to us every day. The value of an article depends on its ability to resonate with readers. Any editor