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Microsoft has an insect infestation to thank for its classic Windows XP desktop background—an image that has graced at least a billion computer screens since the system’s 2001 launch. Napa
According to the 2016 Content Marketing Institute report, marketers spend 28% of their budget on content marketing and 51% say they will increase their spending. Meaning: content marketing works, marketers
One of the biggest mistakes a brand can make is to hire someone as part of its content team without considering whether that person is equipped to execute within the
Visual storytelling has been a cornerstone of marketing for years. What worked then works now: We see what we want and we’re driven to buy it. Perhaps, if anything has
We’ve all seen the infamous commercials illustrating the effects of various illegal substances on your brain, but most of us haven’t considered how seemingly innocuous things like social media can have a strikingly similar
Not every project calls for the large quantities of mass produced labels. Limited edition and seasonal labels continue to gain in popularity and are becoming more and more available in
She has the quietest voice out of all your friends, but every head turns in her direction. She asks, “Did you negotiate?” At this point, dear reader, you have a choice. You
The majority of the buyer’s journey is self-directed and happens before you even know who they are. This reality has made marketing teams accountable for engaging buyers sooner and getting them to that
Step 1: Communicate with your existing customers, Step 2: Repeat step 1 Step 3: Repeat step 2. Most business people think they have to sell to their customers but, well
We always faced with the task of assessing the “value” of content that are addressed to us every day. The value of an article depends on its ability to resonate with readers. Any editor