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Good content requires excellent writing. But the elements of strategy and structure need to be in place to get it to work as marketing. So, here are five elements that separate
Artists, boutique creative agencies or premium brands rely on the visual elements of their work to sell it and captivate viewers in a single glance. But while art does indeed speak for
No matter when your content is published or who you are writing for, poor content is not going to be well received. If you are lucky, Google will simply sandbox
The Content Marketing Institute defines Content Marketing as follows: Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain
Creating compelling content is every marketer’s greatest challenge. Here’s the problem: As content creators, we’re often so wrapped up in content, so focused on getting inside consumers’ minds, we totally
Pretty much everything is being personalised these days. And if you think this statement is an exaggeration, have a look at this incredible story of how the Gatorade Sports Science
And so it goes with the practice of inbound marketing, which involves creating content to bring in customers in your field, as opposed to broadcasting to the world at large