Digital Does Not Mean “Just Build a Website”

Many traditional publishers have prematurely thrown in the towel on digital. “I have a website, but no one wants to advertise on it.” “I have an iPad version of my

The Importance of a Visual Content Strategy

Whether you’re using gifs, video, infographics, or emoji, your brand now needs a strong visual presence to cut through the noise and capture your audience’s attention. (look below ? ↓)

Are We Creating Too Much Content?

According to the 2016 Content Marketing Institute report, marketers spend 28% of their budget on content marketing and 51% say they will increase their spending. Meaning: content marketing works, marketers

How to Build a Content Team

One of the biggest mistakes a brand can make is to hire someone as part of its content team without considering whether that person is equipped to execute within the

The Power of Visual Storytelling

Visual storytelling has been a cornerstone of marketing for years. What worked then works now: We see what we want and we’re driven to buy it. Perhaps, if anything has

The Science Behind Good Design

When it comes down to it, design is all about making choices. Each color, shape, line, font, text, and graphic you use will ultimately influence the message you’re trying to

Psychological Concepts That’ll Strengthen Brands’ Social Media Strategy

We’ve all seen the infamous commercials illustrating the effects of various illegal substances on your brain, but most of us haven’t considered how seemingly innocuous things like social media can have a strikingly similar

How to Negotiate Without the Scare Factor

She has the quietest voice out of all your friends, but every head turns in her direction. She asks, “Did you negotiate?” At this point, dear reader, you have a choice. You

How to Map Your Content to the Buyer’s Journey?

The majority of the buyer’s journey is self-directed and happens before you even know who they are. This reality has made marketing teams accountable for engaging buyers sooner and getting them to that

Do not sell to them talk with them!

Step 1: Communicate with your existing customers, Step 2: Repeat step 1 Step 3: Repeat step 2. Most business people think they have to sell to their customers but, well