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In 1977, New York was a city on the brink. Facing total financial insolvency, the city had gutted its police and fire departments two years prior, firing some 50,000 city
Microsoft has an insect infestation to thank for its classic Windows XP desktop background—an image that has graced at least a billion computer screens since the system’s 2001 launch. Napa
Many traditional publishers have prematurely thrown in the towel on digital. “I have a website, but no one wants to advertise on it.” “I have an iPad version of my
Whether you’re using gifs, video, infographics, or emoji, your brand now needs a strong visual presence to cut through the noise and capture your audience’s attention. (look below ? ↓)
According to the 2016 Content Marketing Institute report, marketers spend 28% of their budget on content marketing and 51% say they will increase their spending. Meaning: content marketing works, marketers
One of the biggest mistakes a brand can make is to hire someone as part of its content team without considering whether that person is equipped to execute within the
Visual storytelling has been a cornerstone of marketing for years. What worked then works now: We see what we want and we’re driven to buy it. Perhaps, if anything has
CNN International has been on a mission to evolve its digital commercial offering. The goal is to move away from banner ads and click-based reporting, boost branded content revenue and ultimately assert itself
The majority of the buyer’s journey is self-directed and happens before you even know who they are. This reality has made marketing teams accountable for engaging buyers sooner and getting them to that
Step 1: Communicate with your existing customers, Step 2: Repeat step 1 Step 3: Repeat step 2. Most business people think they have to sell to their customers but, well