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digital

The Story Behind the World’s Most Famous Background

Microsoft has an insect infestation to thank for its classic Windows XP desktop background—an image that has graced at least a billion computer screens since the system’s 2001 launch. Napa

Are We Creating Too Much Content?

According to the 2016 Content Marketing Institute report, marketers spend 28% of their budget on content marketing and 51% say they will increase their spending. Meaning: content marketing works, marketers

How to Build a Content Team

One of the biggest mistakes a brand can make is to hire someone as part of its content team without considering whether that person is equipped to execute within the

The Power of Visual Storytelling

Visual storytelling has been a cornerstone of marketing for years. What worked then works now: We see what we want and we’re driven to buy it. Perhaps, if anything has

Amazing Dance Performance of a Deconstructed Puppet

OSSA is the latest stop motion short from director Dario Imbrogno who turns the bare essentials of an animation puppet into a striking dance performance. Much of the animation process

Difference Between a Copywriter and a Content Marketer

Good content requires excellent writing. But the elements of strategy and structure need to be in place to get it to work as marketing. So, here are five elements that separate

Mesmerizing Kaleidoscopic GIFs

Minnesota-based illustrator and animator Anna Taberko has been producing a lovely series of kaleidoscopic animations where flowers, seed pods and butterflies morph into each other to create self-sustaining loops. The