A Logo Made the World Love New York Again

In 1977, New York was a city on the brink. Facing total financial insolvency, the city had gutted its police and fire departments two years prior, firing some 50,000 city

The Story Behind the World’s Most Famous Background

Microsoft has an insect infestation to thank for its classic Windows XP desktop background—an image that has graced at least a billion computer screens since the system’s 2001 launch. Napa

How technology is changing experiential marketing

Every technological breakthrough offers companies an opportunity to create unique experiences tailored to their customers. But what are the emerging technologies, and how can they create meaningful real-life experiences? Here

Five lessons the Bauhaus School can offer today’s designers

In the 1920s and 30s, a period of increasing mechanization, Bauhaus teachers and students challenged the conventions of fine art, architecture and design by advocating a return to individual craftsmanship.

The Science Behind Good Design

When it comes down to it, design is all about making choices. Each color, shape, line, font, text, and graphic you use will ultimately influence the message you’re trying to

‘Un-Stock’ Your Photography – How Change the Way You Choose Photos

Images that are more concrete will resonate with audiences much more powerfully since they show real life rather than staged situations. To visualise what we mean, we put together a handful

What Makes You Rethink Your Product Label?

Not every project calls for the large quantities of mass produced labels. Limited edition and seasonal labels continue to gain in popularity and are becoming more and more available in

People don’t buy what you do; they buy why you do it!

Artists, boutique creative agencies or premium brands rely on the visual elements of their work to sell it and captivate viewers in a single glance. But while art does indeed speak for

Castle in the Sky Ship Built for the Studio Ghibli

Perched in the sky fifty-two stories above Tokyo, a new exhibition celebrates a 30-year retrospective of Studio Ghibli, the Japanese animation studio famous for anime films like Spirited Away, My Neighbour Totoro,

Being a relevant branding agency

This lack of understanding about the role of digital was disappointing, but unfortunately it was not surprising. Most designers, working at branding agencies use the same top-down process. Let’s be clear,