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creative

A Logo Made the World Love New York Again

In 1977, New York was a city on the brink. Facing total financial insolvency, the city had gutted its police and fire departments two years prior, firing some 50,000 city

The Story Behind the World’s Most Famous Background

Microsoft has an insect infestation to thank for its classic Windows XP desktop background—an image that has graced at least a billion computer screens since the system’s 2001 launch. Napa

Five lessons the Bauhaus School can offer today’s designers

In the 1920s and 30s, a period of increasing mechanization, Bauhaus teachers and students challenged the conventions of fine art, architecture and design by advocating a return to individual craftsmanship.

The Importance of a Visual Content Strategy

Whether you’re using gifs, video, infographics, or emoji, your brand now needs a strong visual presence to cut through the noise and capture your audience’s attention. (look below 📈 ↓)

Are We Creating Too Much Content?

According to the 2016 Content Marketing Institute report, marketers spend 28% of their budget on content marketing and 51% say they will increase their spending. Meaning: content marketing works, marketers

How to Build a Content Team

One of the biggest mistakes a brand can make is to hire someone as part of its content team without considering whether that person is equipped to execute within the

‘Un-Stock’ Your Photography – How Change the Way You Choose Photos

Images that are more concrete will resonate with audiences much more powerfully since they show real life rather than staged situations. To visualise what we mean, we put together a handful

Breathtaking animation combining human movement and patterns

Life is a cycle. We are dying from birth, reborn till death. ———————– Direction: Kouhei Nakama (kouheinakama.com) Music: ” Shining Dawn” by Kai Engel (kai-engel.com)

How to Map Your Content to the Buyer’s Journey?

The majority of the buyer’s journey is self-directed and happens before you even know who they are. This reality has made marketing teams accountable for engaging buyers sooner and getting them to that

Amazing Dance Performance of a Deconstructed Puppet

OSSA is the latest stop motion short from director Dario Imbrogno who turns the bare essentials of an animation puppet into a striking dance performance. Much of the animation process